Posted on February 06 2014
Welcome to another year...
When we launched in 2012, we had no idea what to expect. We were nothing but a little group of friends trying to create a lifestyle of clothing we felt represented an entire generation.
Anthem Made is a clothing company focused on individuality. In a time where teenagers and young adults struggle with finding their own voice, we are here to help promote the unique qualities underneath the surface of silence. We pay attention to the style the next generation wants to represent, and we distribute it with a message to "Live Your Anthem." An anthem is a song that unites a group of people together, but living your own anthem promotes individuality and self-love while still uniting a generation together through the simplicity of style.
When Sleeping With Sirens started to grow, so did we. It turns out what we stood for was everything Kellin's fans wanted in a brand. It was something young adults could connect with and feel confident in. It was something that created a sense of community.
We aren't a high fashion brand. We're home grown. Still, almost two years later, we reside in the home town all of us grew up in. Our crew is our family and we love how much our family has grown with all of you. You are the reason we are here today. You inspire us.
Now it is 2014. Almost two years have passed since we launched our first line in Spring 2012. Spring 2014 is coming up next and we want to make it the greatest representation we could possibly have of our company. We have really grown over the last couple of years, thanks to all of you.
This is why we're getting so much more connected with everyone. We have already done multiple giveaways this year and it's only February. We have opened a new section of our website called "Garage Sale," so we can bring back products from our old lines at a discounted price. This makes it possible for people who can't really afford a lot of online clothes to still have a chance to grab some gear. We have been on social media more and more, having one-on-one conversations with a lot of you over Twitter. We want to hear your voices. We want to give you what you want. We want this brand to be YOUR brand... and this is only the beginning.
Our Spring and Summer lines have been in the works for awhile now. They will be the most heartfelt lines to date. Along with this, we also plan on doing some art contests for those of you who want a future in graphic design, as we feel so many of you have a passion for art but don't have a way to get your name out there. This is your chance!
We're also doing more sponsorships for musicians, skateboarders, snowboarders, etc. So many of you are very talented but don't have any sort of guidance in this huge world. We want you to know your talent matters. You matter. You are unique.
We have a new goal this year. This goal is to represent individuality. Happiness. Goals. Bettering yourself. Loving yourself. Being yourself.
When we say "It's not the clothes you wear, it's the life you live," people seem to misunderstand that. After all, we are selling you clothes, right? So isn't it technically about the clothes you wear? Well... if you look at it in a black-and-white aspect, you could technically say that. However, it's so much more. A brand represents a lifestyle, regardless of what that lifestyle might be. A brand unites a group of people and gives a sense of pride. We want to bring that to all of you.
Your dreams matter. You can and will reach your goals. You can live your anthem.
Let's make 2014 the best it can be!
It's not the clothes you wear, it's the life you live.